Situation
This modern studio apartment with a balcony in the District VIII had been on the market for 2 months without finding a tenant.
The property was in excellent condition, well located, and correctly priced, but remained empty with no rental income over that period.
The problem
The apartment itself was not the issue the deposit was.
The owner was asking for a 3-month security deposit, which is above what most tenants expect.
This created a barrier. Even interested tenants hesitated due to the higher upfront cost, and no agreement was reached.
What we did
We recommended adjusting the deposit to match standard market expectations.
After discussion, the deposit was reduced to 2 months.
We then continued marketing the property and managing enquiries .
The result
The apartment moved from no agreement in 2 months to a signed lease within 10 days.
The property was rented at €550/month, and the tenant did not negotiate on the price confirming that pricing was not the issue.
Why it worked
Tenants assess the total upfront cost before committing. If the deposit is too high, it can prevent agreement even when the property is suitable.
Client perspective
"We didn’t realise the deposit was holding things back. Once we reduced it, the apartment was rented within days without any price negotiation."
Final insight
Even when pricing and presentation are correct, high upfront costs can prevent a deal from happening.